For my Uni course, me and 3 other students were tasked with interviewing someone in any of the varying aspects of the art community based off what area we hoped to get into in our professional career. As we were all interested in different things we decided the best way to get a range of information was to interview a gallery. This way we learn how a gallery functions and how artists make careers from their art.
We managed to find a gallery in Farnham that interested us and arranged an interview with the part owner Caroline. The Frame Centre is not only a gallery but they professionally frame art, memorabilia and anything required.
When we first entered the gallery you can see straight away a wide collection of different types of frames, different colours and materials. They also have some posters and leaflets to describe and explain the benefits to different methods and materials. Its clear they want for all their clients to be educated about what they’ll receive and be buying.
One of the first things we were interested to know was how the gallery stocked their art. Caroline explained that they use publishers to buy their art, this is because all the licensing and prices are decided already between the artist and publisher and it means they don’t have to worry about anything. I hadn’t thought of going to a publishers before but through the information Caroline gave it makes sense to ensure that you have someone to sell your art and sort all the paperwork so that we, the artist, are being treated fairly.
Caroline also explained that they prefer using smaller publishers than the more ‘upmarket’ publishers as they find more artists that are ‘unknown’. This way they get people that will soon become popular and desirable. They like to keep ahead of the trends.
While we were there I saw a lot of art that I found interesting and its always good to know what type of work is being sold and stocked in galleries.